Hey I'm Ailsa,
Senior Product Designer
based in Brisbane.
Hey I'm Ailsa,
Senior Product Designer
based in Brisbane.
Hey I'm Ailsa,
Senior Product Designer
based in Brisbane.
I design products that balance user needs with business impact. Over the past 5+ years, I've designed end-to-end experiences for B2B and B2C platforms - from early-stage startups building their first product to established companies scaling for growth.
I design products that balance user needs with business impact. Over the past 5+ years, I've designed end-to-end experiences for B2B and B2C platforms - from early-stage startups building their first product to established companies scaling for growth.
Designing a two-sided marketplace platform for care services
I led end-to-end discovery and design for CareVicinity's web platform, a marketplace portal connecting older Australians with support workers. Since launch, the platform has grown to 3,600+ active support workers maintaining a 90% completion rate of the 300+ jobs posted weekly.
Designing a two-sided marketplace platform for care services
I led end-to-end discovery and design for CareVicinity's web platform, a marketplace portal connecting older Australians with support workers. Since launch, the platform has grown to 3,600+ active support workers maintaining a 90% completion rate of the 300+ jobs posted weekly.
Designing a two-sided marketplace platform for care services
I led end-to-end discovery and design for CareVicinity's web platform, a marketplace portal that helps older Australians find and connect with support workers. Since launch, the platform has grown to 1,000+ active support workers completing over 300 jobs each week.
Refining the provider experience with the CareVicinity mobile app
Working within a 4-week timeline, I designed the mobile app MVP to give support workers on-the-go access to job management. Set to launch in March 2026, the app will serve our growing base of 3,600+ registered providers.
Refining the provider experience with the CareVicinity mobile app
Working within a 4-week timeline, I designed the mobile app MVP to give support workers on-the-go access to job management. Set to launch in March 2026, the app will serve our growing base of 3,600+ registered providers.
Refining the provider experience with the CareVicinity mobile app
Working within a 4-week timeline, I designed the mobile app MVP to give support workers on-the-go access to job management. Set to launch in March 2026, the app will serve our growing base of 3,600+ registered providers.
Reducing customer churn through a strategic dashboard design
I led a research project into why Rex Reach customers were leaving, then designed a dashboard solution that surfaced real-time metrics and connected them directly to account managers. Over the following three months, account manager bookings increased by 15%.
Reducing customer churn through a strategic dashboard design
I led a research project into why Rex Reach customers were leaving, then designed a dashboard solution that surfaced real-time metrics and connected them directly to account managers. Over the following three months, account manager bookings increased by 15%.
Reducing customer churn through a strategic dashboard design
I led a research project into why Rex Reach customers were leaving, then designed a dashboard solution that surfaced real-time metrics and connected them directly to account managers. Over the following three months, account manager bookings increased by 15%.